Under The Weather? Starbucks’ New Drinks Might Help
By Cooking Panda
Got the sniffles? Caught that nasty flu going around? Some of us unlucky ones battling the common cold or flu, reminiscing fondly of a time, not too long ago, when we could breathe through our noses and actually taste food, will be in better spirits thanks to Starbucks’ latest winter tea lineup.
The coffee chain’s Teavana beverages are packed with soothing ingredients and invigorating blends to combat seasonal ailments and help you power through this blistering winter.
Teavana Wellness Teas rolled out on Starbucks’ menu in four different power-packed flavors to address each one of your flu symptoms — from the chills to drowsiness, to a compromised immune system.
First up is Teavana Comfort Wellness Tea, a robust blend to reach for when you’re feeling perhaps unsettled or rumpled by winter’s ugly slush-lined streets and unforgiving wind chill. Calming rooibos and soothing ginger and lemon, mixed with spearmint and peppermint, are naturally uplifting flavors and will warm you from the inside out.
Teavana Defense Wellness Tea is what you should drink when your guard is down and tissue boxes are running low. Made with zesty oranges, lemon, lemongrass, cinnamon and ginger, this white tea is a dependable defense against the flu and its nasty symptoms. Defense Wellness Tea is loaded with vitamin C to kick up your immune system during these cold winter months.
Teavana’s Rev Up tea is a powerful, energizing blend made with three teas — black, oolong and green. It’s the best choice after a few sick days to get you back in your groove.
The last line of defense, Citrus Defender, is Starbucks’ newest lineup of Teavana teas. It contains all the basics to a tea tonic — white tea, soothing honey and lemon.
Starbucks beverages cover pretty much every mood — in sickness and in health. And recently, in the name of mischief and magic, a Harry Potter-inspired beverage was recently added to the chain’s extensive list of secret menu items. The Butterbeer Frappuccino, made with a Creme Frappuccino base, three pumps of caramel and toffee nut syrups each, is a wizardly libation to sip during endless Harry Potter marathons.Starbucks, teavana
Starbucks To Partner With Beer Maker Anheuser-Busch On Bottled Teavana Teas
By Cooking Panda
Q: What do you get when you combine the nation’s biggest beer and coffee makers — Anheuser-Busch InBev NV and Starbucks Corp.?
A: Bottled tea, apparently.
Anheuser-Busch and Starbucks announced on June 2 that they are working together to produce bottled, ready-to-drink teas from the loose leaf tea brand and retail chain, Teavanna. The drinks are expected to hit grocery stores in the early half of 2017.
“Tea has been an important part of Starbucks heritage since we opened our doors as Starbucks Coffee, Tea and Spices in the Pike Place Market in 1971,” said Howard Schultz, chairman and chief executive officer of Starbucks, as reported on the press release.
“When we acquired Teavana in 2012, we saw a unique opportunity to do for tea what Starbucks has done for coffee and expand the Teavana brand across many customer experiences and products,” Schultz continued. “We are excited to work with Anheuser-Busch to unlock the premium ready-to-drink market and further grow demand for the Teavana brand.”
Carlos Brito, chief executive officer of Anheuser-Busch InBev, explained that the collaboration will align the strengths of both companies, leveraging their capabilities and renowned brands.
“Starbucks’ expertise and leadership in premium tea, combined with our world-class production capabilities and strong U.S. distribution footprint, will position this new product well in what is an exciting and growing category,” Brito said. “We are delighted to be in a position to offer this great product to our wholesalers and believe, with their support, we are ideally structured to maximize the sales opportunity for Teavana RTD tea across the U.S.”
Even though Starbucks is most well known for its coffee, Schultz notes that Starbucks had already sold more than $1 billion of Teavana brewed and ice teas over the past year — an 11% increase over the previous year.
Additionally, the Tea Association of the U.S. reports that 80% of tea consumed in America is iced tea, with Americans drinking 800 million cups of tea per week. This relationship positions Starbucks and Anheuser-Busch to claim market share in the more than $1 billion premium RTD tea category.
Agreements between Anheuser-Busch and Starbucks are expected to finalize by the second half of the 2016 calendar year.anheuser-busch, Starbucks, teavana