Bacon & Egg Crescent Squares


By Cooking Panda

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Square Watermelons Are Real; Your Argument Is Invalid


By Cooking Panda

The future is now: Hundreds of square watermelons are being grown each year in Japan, and they are just as visually shocking as you might imagine.

Apparently, the fruit is cultivated for upscale markets across the island nation, where they regularly sell for upwards of $80. Before you die of sticker shock, however, you should know that square watermelons have been bought for as much as $860, demonstrating the financial lengths that some individuals are willing to go to for the novelty fruit.

According to The Huffington Post, square watermelons were originally cultivated to fit more efficiently into refrigerators. Baby watermelons are placed inside of special boxes, forcing the fruit to take the shape of its container as it grows, resulting in a cubic adult melon.

Unfortunately, though, despite the food’s hefty price tag, square watermelons are not good to eat. In order to produce the most aesthetically pleasing fruit possible, growers harvest the melons before they are ripe, rendering them almost inedible.

If you are left wondering why anyone would ever pay $80 for an inedible fruit, you’re not alone. While expensive fruit is a customary gift in Japan, we can’t imagine the disappointment of receiving purely ornamental food as a present.

We suggest that you feast your eyes on the stunning images below, before heading to the grocery store for a cheaper watermelon — on which you can actually feast. We’ll stick to crowding our refrigerators with edible fruit for now, thank you very much.

This is a bizarre night lol square watermelon lol #squarewatermelon#toypoodle

A photo posted by ?? (@pekingannie) on

Watermelon squares. Yum. #WatermelonWednesday #squarewatermelon #watermelon #wednesday #square #fruit #cube #green

A photo posted by Javin Stanley (@javinwatermelon) on

It really is SQUARE!! #squarewatermelon #?????? #shikoku

A photo posted by John Daub (@onlyinjapantv) on

Source: The Huffington Post / Photo credit: Cardston Payne/Instagram

Tags: japan, square, Watermelon
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Sonic Creates Square Shakes Just For Instagram


By Cooking Panda

Fast food giant Sonic announced a cool new campaign for the upcoming Coachella music festival — selling square-shaped milkshakes that were designed for Instagram, available only via purchase through the photo-sharing app during the festival.

With the rollout of their new Creamery shakes, featuring flavors like bourbon, lavender and Madagascar vanilla bean, Sonic partnered with chef Christine Flynn to deconstruct the shakes and reassemble them in Instagram-worthy square shapes.

“We wanted to be the first brand, and especially the first food brand, to have a product that was designed for Instagram, offer it exclusively for sale on Instragram, and then deliver that product within minutes of your order on Instagram,” Sonic president Todd Smith told AdWeek.

“We’re using the platform to really drive the quality story [of these shakes] in a different way.”

The shakes are set to be available on April 16th for Coachella attendees. On that date, attendees of the California-based festival will see Sonic ads on Instagram that they can click on and order shakes from directly. Sonic will then use a geo-fence to locate customers and deliver the shakes directly to them.

“Coachella’s a cool place for it,” marketing agent Margaret Johnson, with Goodby Silverstein & Partners, said. “It’s full of young people, for one thing. And it’s in the middle of the desert, so what better place to order up an ice-cold, yummy shake?”

How cool is this? If you’re a lucky Coachella attendee, make sure to get your hands on one of these delicious square shakes.

Source: AdWeek, Sonic/Instagram / Photo credit: AdWeek

Tags: creamery, instagram, shake, sonic, square
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