There’s A Scientific Reason Why People Love LaCroix

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By Cooking Panda

I feel so vindicated right now, I’m beside myself.

When I was younger, I could not understand what my parents loved so much about seltzer water. It was bitter and fizzy, and felt bad sliding down my throat — and, frankly, back then I thought Kool-Aid was the ultimate thirst-quencher. Either that or chocolate milk.

Once I got to college, something changed. My hunch is that I grew a taste for it after accepting one too many vodka clubs at parties, but I graduated as a lover of seltzer water.

I’ve tried foisting it upon friends and family, and all of them claim that seltzer just doesn’t do anything when it comes to quenching their thirst.

But now science is here to back me up, folks, and I couldn’t be happier. A study published Oct. 3 in the Public Library of Science’s journal PLOS ONE basically confirmed that seltzer is the ultimate drink to alleviate thirst.

“We have a decent understanding of what turns thirst on, but need to better understand what turns it off so we can motivate the elderly and other at-risk populations to keep drinking their fluids,” said study senior author Paul A.S. Breslin, PhD, a sensory biologist at the Monell Chemical Senses Center.

Researchers studied healthy participants between the ages of 20 and 50, and determined just how effective different beverages actually were at curing thirst by measuring how much water subjects reached for after drinking certain beverages.

“Our results confirmed what people tend to naturally do when they are thirsty: drink a cold and often carbonated beverage to feel a sensation of relief,” said study lead author Catherine Peyrot des Gachons, PhD, also a sensory biologist at Monell.

The factors that determined how hydrated participants felt were the temperature and carbonation level of the beverage, rather than the acidity or sweetness. Basically, you don’t want flat water, lukewarm water or soda when you’re looking for a hangover cure; a nice glass of chilled seltzer should do the trick.

Moving forward, the researchers want to begin exploring which sensory cues actually trigger a desire to drink; they hope to eventually help improve hydration in at-risk populations, including soldiers, athletes and the elderly.

Sources: Science Daily / Photo Credit: LaCroix Sparkling Water/Instagram

Tags: hydration, LaCroix, quenching thirst, research, sparkling water
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Live Your Best Life And Invent Your Own LaCroix Flavor

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By Cooking Panda

If you’ve ever looked at a measly convenience store fridge and thought to yourself, “This selection is trash. They ought to put me in charge of flavor experimentation,” then the Internet has the perfect creative outlet for you. It’s called mylacroix.com.

Unless you’ve never been online or don’t leave your bed — ever — you somewhat know that flavored sparkling water LaCroix is 2016’s It Drink. Much of its allure stems from its abundance of flavors: from cran-raspberry to tangerine and everything in between. 

But 20 flavors just isn’t enough. People want more. They want innovation. So someone, unaffiliated with LaCroix, answered their prayers and created a website where no dream is too lofty, where fizz-magination has no limits, where you can create your very own flavor of LaCroix.

And design a can to match.

This comes as no surprise, but the internet is excited about mylacroix.com and has not held back on idea generation. The site has a page on which users can explore flavors created by fellow taste scientists. Results range from the tantalizing — ​Rosé, Lavender and Whispering Angel — to the terrifying, like Boiled Shrimps, Hot Dog Water and Lost Childhood. 

Perhaps creepiest is the eerie “Plain” flavor.

To save the world from the horrors of Cilantro and Imitation Crab sparkling waters, simply follow this link, name your drink, decorate your can with six colors and “Flavorize.” While you can’t drink your creation (which, retrospectively, could be for the best) you can share it on social media and even save it as a gif.

If you need inspiration, check out the musings of an artist who created an entire book of rejected LaCroix flavors, such as Game of Thrones Spoilers and Climate Change.

Happy wholesome drinking, folks.

Source: mylacroix.com / Photo credit: LaCroix

Tags: LaCroix, sparkling water
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