Chicago Is Getting Its Own Epic Starbucks Roastery

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By Cooking Panda

Attention, Starbucks fans in Chicago: You’re in for a real treat come 2019.

I know it sounds like a long time away, but preparations are already underfoot for the new, interactive four-story, 43,000-square-foot Starbucks Reserve Roastery that is set to open up in Chicago, located on North Michigan Avenue and Erie Street on Chicago’s Magnificent Mile, which sounds pretty magical.

Basically, the Chicago Roastery is going to bring customers a totally immersive and sensorial coffee experience; there will be multiple brewing methods offered, as well as specialty Reserve beverages and mixology. 

This Chicago Roastery will mark the third Roastery location that Starbucks has in the U.S.; one is in Seattle as of 2014, and one will open up in New York City in 2018.

“Having opened our first Starbucks store in Chicago nearly 30 years ago, our first outside of Seattle, this is a very special city for me. At the time, it was a true test for Starbucks because the Chicago customer is so savvy and discerning about their coffee,” Howard Schultz, Starbucks executive chairman, said in the company’s press release.

“Chicago is a city of neighborhoods, so we took our time to find an incredible space to match the unprecedented coffee experience our premium Roastery will offer. To be located on one of the best-known retail streets in the world is a proud moment for all of us and we can’t wait to bring Chicago and the world a coffee experience worthy of their most premier real estate.”

Starbucks is also hoping to eventually expand its Roastery locations, and plans on offering customers in international markets Roasterys, like the one in Shanghai, which will open in late 2017, and the ones in Milan and Tokyo, which are slated to open in 2018.

“Howard and I share the same passion for the companies we created, each centered around the customer experience and a relentless attention to detail. This building has a unique way of becoming a beacon for a brand, and I can’t think of a better retailer than Starbucks to offer Chicago something new and exciting with its Reserve Roastery,” Gordon Segal, the founder of Crate and Barrel said in the press release.

Source: Starbucks / Photo Credit: Jeff Wilcox/Flickr

Tags: Chicago, coffee, roastery, Starbucks, starbucks reserve roastery
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An Amazing New Starbucks Is Coming To New York

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By Cooking Panda

Starbucks fans in NYC, rejoice! The coffee giant has announced plans to open a Starbucks Roastery in the city’s Meatpacking District.

What’s a roastery, you ask? It essentially means that not only will you be able to enjoy your Starbucks drink, you’ll be able to see how it’s made as well. Yes, you read that right. The roasting process will be on full display.

The new location will also feature an exclusive menu with rare coffee flavors and varieties.

“Our Seattle Roastery experience created something that had never been done before, transforming a retail environment into something far beyond just a coffee shop and into the single-best retail experience of any kind,” CEO Howard Schultz said, E! Online reported.

“In New York, we want to take elements from what we originally created and build something even bigger and bolder, celebrating coffee and craft in a completely unique and differentiated way. We want this experience to tell our customers that we’re coming to Broadway.”

This new, amazing Starbucks is set to open in 2018.

Source: E! Online / Photo credit: E! Online

Tags: coffee, New York, roastery, Starbucks
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