Starbucks Has Decided To Stop Selling Booze
By Cooking Panda
So … did you know that Starbucks serves booze sometimes as part of its Evenings program?
If your answer is no, join the club — apparently nobody really knew or cared that the popular coffee chain offered this service at more than 400 participating locations nationwide, because after first testing the program in 2010, Starbucks announced it will no longer run any Evenings programs as of Jan. 10, 2017.
The chain had initially planned to expand its Evenings program to at least a quarter of its U.S. stores by the end of the decade, according to the Seattle Times, but clearly the program did not do well enough to keep it around.
Instead of focusing on adult-only beverages, the coffee chain is refocusing its attention on lunchtime offerings, which means customers can anticipate a new slew of fresh and nutritious lunchtime foods to begin launching. Think organic soups, more portable and yummy salads and sandwiches, as well as an expanded selection of those bistro boxes.
“Our next big opportunity around food is in the lunch daypart,” Kevin Johnson, Starbucks’ president and chief operating officer, who will take over from Howard Schultz as CEO in April 2017, told the Seattle Times.
If you’re upset that you missed the opportunity to drink away the night at Starbucks, or if you’re just interested in trying it out now that it’s gone, Starbucks is still planning on integrating beer, wine and spirits into its new high-end Roasteries and Reserve stores. These super-expansive Starbucks locations offer fancy and expensive small-lot Reserve coffee beans that are roasted on site.
For now, the company is planning on opening at least 20 Roasteries world-wide, and six by the end of 2019, so hopefully one of those locations is near you, or you’re willing to travel to get your boozy Starbucks fix.Booze, coffee chain, evenings program, roasterie, Starbucks