Taco Bell’s Naked Chicken Chalupa Is No Longer


By Cooking Panda

We can’t say we’re shocked by this news, if we’re being quite honest.

Even though the new, limited-time Naked Chicken Chalupa by Taco Bell only debuted on Jan. 26, the menu item is already on its way out sometime in March, according to the OC Register.

Before it ever debuted, the chalupa, whose shell was actually made out of spicy fried chicken, then flattened and shaped into a tortilla shell shape and stuffed with shredded lettuce, chopped tomatoes, shredded cheese and avocado ranch sauce, made a huge splash online and definitely earned its fair share of buzz from fans salivating to try the innovative meal.

Not only that, but Taco Bell went all out with its promotional stunts for the chalupa, including opening up a Taco Bell Speakeasy in New York City to celebrate the launch of the item.

This seems like an exceptionally short run for such a talked-about menu item, but the OC Register reports that a spokesperson for the fast-food chain actually said that the Naked Chicken Chalupa had about the “same length” of time on the menu as most other “LTO,” or limited-time offerings.

The chalupa was in testing for two years and will end up spending less than two full months on the Taco Bell menu.

It only costs $2.99 to pick up one of these chicken chalupas and try it for yourself before you never have the chance again, so if you’re jonesing for your chicken taco shell fix, now is the time to head on over to Taco Bell!

Source: OC Register / Photo Credit: Marie/Instagram

Tags: chicken chalupa, menu item, Naked Chicken Chalupa, naked taco, taco bell
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Eat Free Fried Chicken At The Taco Bell ‘Speakeasy’


By Cooking Panda

Well, this is totally whacko and also amazing.

In a bid to promote its new menu item, the Naked Chicken Chalupa (you know, the chalupa with a shell made entirely out of crispy fried chicken), Taco Bell has decided to launch a sort of anti-Chicken Chalupa campaign.

From what we can discern, the fast food chain has created something called the “Council For Eating Fried Chicken The Same Way You Always Have” (TCFEFCTSWYAH), which is a fake committee that thinks Taco Bell’s chicken-shell innovation is dangerous.

“We at The Council for Eating Fried Chicken the Same Way You Always Have devote our every effort to protecting the populace from the dangers of nontraditional fried chicken. The healthy, traditional consumption of fried chicken is a respectable, time-honored practice, and as such should be defended at any cost from nefarious form-twisting interference masquerading as “innovation.” Taco Bell’s new Naked Chicken Chalupa, a shameless display of unsanctioned and dangerous experimentation, should be avoided at all costs,” reads the fake council’s website.

In response to this, Taco Bell is pretending that it has been forced to open up an actual “speakeasy” so that adventurous, cutting-edge diners can continue snacking on its new Naked Chicken Chalupa.

The so-called speakeasy is actually located at 399 Lafayette Street in Manhattan, New York City, and will be giving out free fried chicken tacos and complimentary cocktails to any diner brave enough to eat the banned meal.

The speakeasy, according to Delish, will be open from 5-10 p.m. on Jan. 25, and will take only 500 guest reservations. Diners who want in on the fun must call a secret hotline to get in.

Sources: Delish, TCFEFCTSWYAH / Photo Credit: Rheanna O'Neil Bellomo for Delish

Tags: fast food, fried chicken, Naked Chicken Chalupa, speakeasy, taco bell
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Taco Bell’s Fried Chicken Shell Is Finally Coming!


By Cooking Panda

In summer 2016, we wrote to inform you all that Taco Bell was gearing up to launch a shell made entirely out of fried chicken at some point in the future.

We’re back to bring you the news, fam: The time has finally come.

That’s right. The popular chain has announced that The Naked Chicken Chalupa will be offered nationwide on Jan. 26, 2017, which means you have only a few weeks to wait before you can chow down on the first taco shell made completely out of all-white, marinated crispy chicken.

Oh, baby.

The shell is made with four ounces of antibiotic-free chicken that is flavored with plenty of bold Mexican spices and seasonings, and is then packed full with your expected Taco Bell staples: fresh shredded lettuce, cheddar cheese, ripe and diced tomatoes, and a luxuriously creamy avocado ranch to top it off.

The shell is the chicken. The chicken is the shell. The #NakedChickenChalupa will be exposed January 26.

A photo posted by Taco Bell (@tacobell) on

“Something this delicious yet different is bound to ruffle some feathers; some might even cluck their tongues at it,” Marisa Thalberg, chief marketing officer at Taco Bell Corp., joked on the press release. “However, we feel confident that once our fans get a taste of the Naked Chicken Chalupa they are going to understand exactly why this is our next big, fun and craveable innovation, following in the footsteps of the Doritos Locos Tacos five years ago and the Quesalupa just last year.”

For $2.99, you can get your hands on a single Naked Chicken Chalupa, or you can spend $5 to receive a box that will include a Naked Chicken Chalupa, a Doritos Locos Taco, a Crunchy Taco and a Medium Drink.

Are you excited?

Sources: Taco Bell / Photo Credit: Taco Bell

Tags: fast food, fried chicken shell, Naked Chicken Chalupa, taco bell, taco trend
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Taco Bell Is Launching A Shell Made Entirely Of Fried Chicken


By Cooking Panda

Taco Bell is planning to release the Naked Chicken Chalupa, a taco filled with vegetables inside a shell made of fried chicken.

Although it hasn’t officially been approved for a nationwide launch, preliminary tests in California and Missouri have been promising, according to Buzzfeed News.

In 2013, Taco Bell senior director of innovation, Heather Mottershaw, initially came up with the idea of a shell made out of chicken Milianese. However, other senior managers were hesitant.

“They really weren’t into it because it is so different,” said Kat Garcia, Taco Bell’s senior manager of marketing.

“Think of all the crazy firsts that have existed in time and civilization,” said Chief Marketing Officer Marisa Thalberg, who was originally not sure that a chicken shell would be successful. “Dare we say even the creation of the wheel probably seemed a little odd at first until someone said, ‘Ah, that’s really a good thing!'”

According to Garcia, the team needs to ensure that customers take the product seriously, a problem that Kentucky Fried Chicken experienced when they introduced a similar sandwich, the Double Down.

“People look at the Double Down and what do they think? Frankenfood, right?” Chief Marketing Officer Kevin Hochman told Business Insider. “The sad thing is that somebody in the back of the house was hand breading fillets and making the Double Down.”

Made of two chicken fillets filled with cheese and bacon, the Double Down may have hurt the chain’s reputation in the long run.

“You can’t just pivot from Double Downs to ‘We make fried chicken in the back of the house’ overnight,” Hochman said.

However, unlike the Double Down, the Naked Chicken Chalupa is filled with lettuce, tomatoes, and avocado ranch sauce. Oddly enough, this has managed to make the product seem like a “health halo” to some customers.

“We were getting feedback like, ‘It’s so healthy. It’s so fresh,'” Garcia explained. “That really surprised us because it’s fried chicken.”

If the Naked Chicken Chalupa is successful, the chain will probably expand and create more variations and flavors of the product.

Sources: Buzzfeed News, Business Insider / Photo credit: Vanessa Wong/Buzzfeed News

Tags: chalupa, Double Down, innovation, KFC, Naked Chicken Chalupa, taco bell, tacos
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