Check Out McDonald’s Dollar Menu 2.0 (Photo)

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By Cooking Panda

Back in October 2017, McDonald’s announced its relaunch of its sorely missed Dollar Menu after it was killed in 2013. Despite the chain’s McPick 2 option, value-minded customers starting seeking cheaper menu offerings at the fast-food restaurant’s competitors, including Taco Bell and Dunkin’ Donuts. But, McDonald’s returning value menu in 2018 will put the chain back in the running, once again giving the competition a run for their money.

Starting January 4, McDonald’s is rolling out a Dollar Menu 2.0 featuring menu items at $1, $2, and, $3 price points aimed at re-attracting its customer base. Here is what you can expect at each tier, pictured below.

$1 menu items will include a Sausage Burrito, McChicken, Cheeseburger, and any size soft drink. Sausage McGriddles, 2-piece Buttermilk Crispy Tenders, Bacon McDouble, and a small McCafe beverage (excluding coffee or iced coffee) are priced at $2. The $3 menu offers a Sausage McMuffin with Egg, New Classic Chicken Sandwich, Triple Cheeseburger, and a Happy Meal.

McDonald USA’s president, Chris Kempczinski stated the new menu was built with value and variety in mind and plans to circulate or “pulse” deals in and out of the value menu throughout the year as an effort to squeeze to the front of the line in the fast-food competition whose race is essentially to the bottom. The restaurant with the cheapest menu item will usually win the most customers. As one Bloomberg intelligence analyst reported, the fast food giant is trying to “lock in those gains.” But, the golden arched-giant faces stiff competition.

he McPick 2 menu remains alongside the new Dollar Menu items for now. Soon after McDonald’s announcement, Taco Bell followed up with its own $1 Menu news — an additional 20 new items to the existing value menu — in effect throughout 2018. Fox News reports the first on the chain’s first value menu item, the Stacker, a layered tortilla with ground beef, shredded cheese, nacho cheese sauce, available beginning December 2017.

The release of McDonald’s $1 $2 $3 menu comeback is January 4. And so, the war on fast-food prices begins. Happy eating.

Sources: Foodbeast, Bloomberg, Fox News / Featured Image: Ian Muttoo/Flickr / Embedded Image: Foodbeast

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McDonald’s Dollar Menu Set To Release In 2018

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By Cooking Panda

Starting in 2018, we’ll all get to eat at McDonald’s like it’s 2014 again.

Buyers love a bang-for-your-buck deal. So of course when McDonald’s launched its Dollar Menu, which offered McDouble cheeseburgers, four-piece Chicken McNuggets and diabetically large sweet tea beverages for just a buck each, then subsequently killed the dollar deal in 2014 — customers did not take the news well.

But guess what’s making a comeback in 2018? It’s the McDonald’s Dollar Menu.

McDonald’s president Chris Kempczinski said in a conference call on Oct. 24 that the fast-food chain does not have to “win” on value, but cannot lose to it either.

The long-awaited value menu will feature items costing $1, $2 and $3, according to the company’s press release. This new deal is closer to the original popular Dollar Menu glory than the restaurant’s previous subpar deal like the McPick 2 (choose two menu items for $5), which had limited success.

Other popular fast-food chains have also tried pushing for discounted menus to appeal to cash-strapped customers, but McDonald’s Dollar menu may give Wendy’s 4 For $4 Meal and KFC’s $5 Fill-Up Buckets a run for their money.

McDonald’s is also undergoing other menu changes: removing artificial ingredients from chicken McNuggets, adding caramel macchiatos to the McCafe menu, and swapping Minute Maid apple juice with Honest Kids brand organic apple juice to appeal to health-conscious customers.

The past four years, McDonald’s Corp has seen traffic numbers decline, but the company has spent those years paying attention to its customers’ needs and improving the quality of its products.

According to Fortune, McDonald’s has been testing a long-awaited mobile ordering app, which could potentially disrupt restaurant chains that have worked out the kinks, like Domino’s Pizza. According to Time, the chain reported U.S. sales in locations opened for at least one year had risen 4.1 percent, a higher figure than anticipated.

There is no official release date of McDonald’s modified Dollar Menu or what the menu will feature, but if you’re looking for a cheap $1 deal, McDonald’s coffee and soft drinks are still just a buck each.

Sources: Business Insider, Time, Fortune / Featured Image: Zhao !/Flick

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