There’s A Scientific Reason Why People Love LaCroix

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By Cooking Panda

I feel so vindicated right now, I’m beside myself.

When I was younger, I could not understand what my parents loved so much about seltzer water. It was bitter and fizzy, and felt bad sliding down my throat — and, frankly, back then I thought Kool-Aid was the ultimate thirst-quencher. Either that or chocolate milk.

Once I got to college, something changed. My hunch is that I grew a taste for it after accepting one too many vodka clubs at parties, but I graduated as a lover of seltzer water.

I’ve tried foisting it upon friends and family, and all of them claim that seltzer just doesn’t do anything when it comes to quenching their thirst.

But now science is here to back me up, folks, and I couldn’t be happier. A study published Oct. 3 in the Public Library of Science’s journal PLOS ONE basically confirmed that seltzer is the ultimate drink to alleviate thirst.

“We have a decent understanding of what turns thirst on, but need to better understand what turns it off so we can motivate the elderly and other at-risk populations to keep drinking their fluids,” said study senior author Paul A.S. Breslin, PhD, a sensory biologist at the Monell Chemical Senses Center.

Researchers studied healthy participants between the ages of 20 and 50, and determined just how effective different beverages actually were at curing thirst by measuring how much water subjects reached for after drinking certain beverages.

“Our results confirmed what people tend to naturally do when they are thirsty: drink a cold and often carbonated beverage to feel a sensation of relief,” said study lead author Catherine Peyrot des Gachons, PhD, also a sensory biologist at Monell.

The factors that determined how hydrated participants felt were the temperature and carbonation level of the beverage, rather than the acidity or sweetness. Basically, you don’t want flat water, lukewarm water or soda when you’re looking for a hangover cure; a nice glass of chilled seltzer should do the trick.

Moving forward, the researchers want to begin exploring which sensory cues actually trigger a desire to drink; they hope to eventually help improve hydration in at-risk populations, including soldiers, athletes and the elderly.

Sources: Science Daily / Photo Credit: LaCroix Sparkling Water/Instagram

Tags: hydration, LaCroix, quenching thirst, research, sparkling water
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Live Your Best Life And Invent Your Own LaCroix Flavor

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By Cooking Panda

If you’ve ever looked at a measly convenience store fridge and thought to yourself, “This selection is trash. They ought to put me in charge of flavor experimentation,” then the Internet has the perfect creative outlet for you. It’s called mylacroix.com.

Unless you’ve never been online or don’t leave your bed — ever — you somewhat know that flavored sparkling water LaCroix is 2016’s It Drink. Much of its allure stems from its abundance of flavors: from cran-raspberry to tangerine and everything in between. 

But 20 flavors just isn’t enough. People want more. They want innovation. So someone, unaffiliated with LaCroix, answered their prayers and created a website where no dream is too lofty, where fizz-magination has no limits, where you can create your very own flavor of LaCroix.

And design a can to match.

This comes as no surprise, but the internet is excited about mylacroix.com and has not held back on idea generation. The site has a page on which users can explore flavors created by fellow taste scientists. Results range from the tantalizing — ​Rosé, Lavender and Whispering Angel — to the terrifying, like Boiled Shrimps, Hot Dog Water and Lost Childhood. 

Perhaps creepiest is the eerie “Plain” flavor.

To save the world from the horrors of Cilantro and Imitation Crab sparkling waters, simply follow this link, name your drink, decorate your can with six colors and “Flavorize.” While you can’t drink your creation (which, retrospectively, could be for the best) you can share it on social media and even save it as a gif.

If you need inspiration, check out the musings of an artist who created an entire book of rejected LaCroix flavors, such as Game of Thrones Spoilers and Climate Change.

Happy wholesome drinking, folks.

Source: mylacroix.com / Photo credit: LaCroix

Tags: LaCroix, sparkling water
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Why LaCroix Is Taking Over Fridges Nationwide

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By Cooking Panda

The world of sparkling water — and probably the beverage world at large — has a new sheriff in town. Its name is LaCroix.

Maybe you’ve seen #LiveLaCroix pour into your Instagram feed, watched older health-conscious women pile the water into shopping carts, or plucked a can from a LaCroix-stocked fridge at your office. 

Even if you’re unfamiliar with the drink, 2016 its expected to be LaCroix’s blowup year, according to an in-depth look at LaCroix by Vox.

Increasingly, Americans are putting down cans of soda in favor of bottled water. But the craving for carbonation persists, and the result is a sparkling water boom. LaCroix has been ready for that boom since it was first produced in the ’80s.

The drink is cheap and portable, and since it’s churned out by National Beverage in 12 plants nationwide, it’s readily available.

That’s turned out to be a key success factor for LaCroix.

“The company itself had the kind of infrastructure that could allow to scale it up very quickly,” said Jeffrey Klineman, editor of the beverage industry publication BevNET. “When you get a little bit of momentum, if you can execute behind that momentum, it can really drive a brand forward.”

That momentum started brewing five years ago: the amount of domestically produced sparkling water consumed by Americans grew 58 percent between 2010 and 2014, according to the International Bottled Water Association.

Not only does LaCroix satisfy consumers’ need for a fizz fix, it keeps them interested with an ever-growing variety of flavors. Right now, there are 20, from pamplemousse grapefruit to peach-pear. 

Combine LaCroix’s business strategy with social-media marketing, and you’ve got a star beverage. Bloggers rave about drinking LaCroix on a Whole 30 diet, going to stores to stock up on new flavors and pledging allegiance to a delicious fizzy beverage that isn’t soda. The drink’s popularity among writers certainly doesn’t hurt, either. 

The popularity of the aesthetically pleasing can on social media suggests that LaCroix is more than just a drink. It’s a lifestyle.

Some say it’s just another trend whose followers will abandon it in favor of the next thing, but as long as people are paying $25 for shirts that say “LACROIXS OVER BOYS,” it’s safe to say that 2016 is the year of #LiveLaCroix.

Source: Vox / Photo credit: LaCroix

Tags: LaCroix, LiveLaCroix
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