Kellogg’s Unveils Its Latest Apple Jacks Caramel Cereal Flavor, It’s Like A Carnival In Out Mouth

General Mills’ Latest Cereal Jabs Competitor Kellogg’s (Photos)


By Cooking Panda

There is comfort in choices — from our heads to our feet including what we eat — provided that those choices are within sensible boundaries. If you struggle with indecision, the breakfast cereal aisle, in particular, poses a threat to your sense of liberty: Do you like your cereal flaky, krispy, shredded, toasted, golden? Fruity and pebbly, lucky and charmed? It’s not so simple. But if you like your cereal “magically duplicitous” — a little bit of ballsy marketing to go with your sugar spike — then step inside the saccharine world of big cereal competition.

General Mills rolled out a brand new, family-size cereal, spotted by snack and food blogger Junk Banter, that marries two of the best-selling cereals into one double-dealing box. Lucky Charms Frosted Flakes appears to be a collaboration between two cereal giants — General Mills (Cheerios and Lucky Charms) and Kellogg’s (Froot Loops and Frosted Flakes) — however, the Tony the Tiger company had little to do with this cereal mashup.

A new cereal… Lucky Charms Frosted Flakes!

A post shared by General Mills (@generalmills) on

Earlier in 2017, Kellogg’s debuted a limited-edition Frosted Flakes cereal with marshmallows, which without a shape and context, like Lucky Charms “marbits” (another word for dried marshmallow pieces), falls short of a “gr-r-r-eat” cereal.

The internet called those tiny, random balls of marbits “coughed-up hairballs of Tony the Tiger’s chest fur.”

And in the world of cereal marketing (or serial marketing), this was an opportunity that could not be missed. General Mills soon thereafter positioned the dapper Lucky Charms leprechaun in front of a familiar blue backdrop and suspicious font that writes “Frosted Flakes.” As Junk Banter pointed out, “apparently ‘Frosted Flakes’ is too generic a term to be trademarked.” This was not an accident. This tweet, also not an accident, made a point to cite the champion cereal brand, writing “The original marshmallow cereal.” Pettiness, it turns out, tastes like competition.

If that kind of thing sounds like your bowl of cereal, spoon up. According to Refinery 29, Lucky Charms Frosted Flakes will be available across major retailers nationwide starting early January. Family-size boxes (20.9 ounces) are priced at $4.99. General Mills is also releasing two new ways to have your morning breakfast — shredded and blasted. Chocolate Blasted Shreds and Cinnamon Toast Crunch Blasted Shreds will appear on store shelves in January.

Sources: Delish, Refinery 29 / Featured Image: Pironimo/Flickr / Embedded Image: Snack Cellar

Tags: General Mills, Kellogg's, Lucky Charms Frosted Flakes
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Pumpkin Pie Rice Krispies Treats Are Coming For Ya! (Photo)


By Cooking Panda

Fall isn’t quite here yet, but try telling that to food retailers. Judging by their emerging fall lineups, they see the end of August as the right time to yank bright, fruity summery offerings and replace them with PUMPKIN EVERYTHING.

Depending on how #basic you are, this could be a blessing, or it could be the most annoying thing in the world. Personally, I’m firmly planted on Team Pumpkin, but if you aren’t, I understand where you are coming from and hope we can still be friends.

Either way, the latest pumpkin offender is Kellogg’s, who has added pumpkin pie-flavored Rice Krispies Treats to their autumn spiced dessert arsenal.

Instagram account The Impulsive Buy posted on August 29 that one-pound boxes of the limited edition snacks had been spotted at Walmart.

According to the box, each serving has 90 calories, so if you love pumpkin stuff, you won’t have to feel too guilty indulging in these sugary treats.

As with many pumpkin items, this one elicited a slew of polarizing reactions on social media, ranging from “Omg need now” to “noooo they have ruined my beloved rice Krispies treats.”

“I can’t even imagine what these taste like,” another person wrote on the Instagram thread, saying that the snacks were “no bueno.”

“Sweet lord bless it,” one Instagrammer wrote.

Another simply said, “interesting,” while one had another concise message: “STOP.”

Whether you love them or hate them for capitalizing on America’s pumpkin pie obsession, it’s hard to deny that the Kellogg Company is doing some great things for its community. In light of Hurricane Harvey’s devastation in Texas, the cereal and snack company announced on August 28 that it would donate $100,000 toward disaster relief for those affected by the floods, notes PR Newswire.

“Like the rest of Americans, we at Kellogg are heartbroken to see the devastating impact this storm has had on the people of Texas,” said Kris Charles, senior vice president, Global Corporate Affairs, according to PR Newswire. “Our shelf-stable products provide important nourishment and comfort for families whose lives have been uprooted. We will continue to help those affected by this terrible storm.”

Source: PR Newswire / Featured Image: Steven Depolo/Flickr

Tags: fall desserts, Kellogg's, pumpkin Rice Krispies, Rice Krispies Treats, seasonal candy
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Jolly Rancher Pop-Tarts Are Hitting Shelves!


By Cooking Panda

I don’t know about you, but when I hear “Jolly Rancher,” I think of fruity deliciousness. I’ve never had anything with that name on it that wasn’t delicious. Now, we can Jolly Rancher Pop-Tarts!

According to Food & Wine, this flavor wasn’t much of a surprise. Instagram user JunkBanter posted about an upcoming Jolly Rancher-flavored Pop-Tart already. One post featured a picture of the frosted green apple Pop-Tart, and the other showed the frosted watermelon Pop-Tart flavor.

Along with the frosted green apple and watermelon flavors, there’s also frosted cherry. The possibility of other flavors as well exists, but these are the three we’re aware of.

So how will baked and frosted Jolly Ranchers for breakfast taste? Apparently, according to Cosmopolitan, exactly like Jolly Ranchers in a frosted pastry form. The flavors are reportedly accurate as far as comparison to the actual candy goes.

The Kellogg’s Pop-Tart brand is no stranger to crazy flavor ideas (who is, these days?). They’ve been known to debut some questionable products … like maple bacon Pop-Tarts. Or the Dunkin’ Donuts Vanilla Latte and Chocolate Mocha flavors. Remember the unicorn flavor? Just kidding. That one hasn’t happened … yet.

So, what do you think about essentially having candy for breakfast? In my humble opinion, Pop-Tarts weren’t far from being candy anyway. Maybe closer to a cookie, considering the baked and frosted nature of the “breakfast” food item. We already had classic strawberry and blueberry flavors. Can these Jolly Rancher Pop-Tart flavors really be much different than the fruit-filled kinds we already have?

The only way to know for sure is to try them yourself. If, like me, you are a huge fan of the Jolly Rancher brand, you’ll be glad to know that these Pop-Tarts are available starting NOW in most grocery stores throughout the U.S. Go and try your luck in finding them at your own local shopping spot. Just remember that they are a limited edition treat, so stock up on them while you can.

Sources: Thrillist, Cosmopolitan / Photo Credit: frankieleon/Flickr

Tags: breakfast, candy, Jolly Ranchers, Kellogg's, pop-tarts
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Say Hello To Pringles Newest ‘Loud’ Flavors


By Cooking Panda

Pringles fans rejoice! We now have five new flavors to add to our favorite snack collection.

Thrillist reports that Pringles has released five bold new flavors called LOUD Crisps: Mighty Margherita Pizza, Fiery Chili Lime, Super Cheesy Italian, Salsa Fiesta and Spicy Queso. Without having even tried them, I can already see which one is my favorite. Mighty Margherita Pizza is calling my name.

While the names of the flavors themselves make the actual taste of the chip pretty self-explanatory, Thrillist did a taste test in order to let all the rest of us eager fans know just what to expect when we run to the store to get these new snacks. Here’s what they reported.

Spicy Queso — They loved it! They actually said it reminded them of Taco Bell. Imagine that; Taco Bell in chip form. I’m surprised the fast food chain hasn’t already done this!

Fiery Chili Lime — Like lime tortilla chips already dipped in the salsa, Thrillist says, not too shabby.

Mighty Margherita Pizza — Like the writers at Thrillist, the pizza flavor is also my personal favorite Pringle. After reading their review, I’m still excited to try it, since it’s just like the regular pizza flavor but with a hint of basil. Yum.

Super Cheesy Italian — Thrillist warns this one might be too cheesy for those who may not be cheese-obsessed. Be ready for it!

Salsa Fiesta — Like tortilla chips dipped in spicy salsa. I love these ideas.

According to Fortune, one senior director of marketing for the Kellogg company (did you know Pringles was owned by Kellogg’s?) said that this array of flavors is what keeps fans excited. “We do flavor innovation every year, looking at what’s happening in salty snacks or even more broadly in food,” he said. The goal with this new line was to combine flavors to create chips with more depth, so that when we chow down, we aren’t just getting one overwhelming flavor, but we are experiencing a couple of different ones.

The new Pringles LOUD flavors are hitting shelves now and cost $1.69 per can. Go see if your store has them!

Sources: Thrillist, Fortune / Photo Credit: Thrillist, Pringles/Instagram

Tags: chips, Kellogg's, pringles, Pringles Flavors, snacks
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Prepare Yourself For Cinnamon Frosted Flakes


By Cooking Panda

As a result of growing demand, Kellogg’s has finally debuted Cinnamon Frosted Flakes.

Fortune reports that since Frosted Flakes were introduced in 1952 as “Sugar Frosted Flakes,” there have only been three variations of the cereal. The first was Frosted Flakes Choco Zucaritas, and then there was Frosted Flakes with Marshmallows and finally, Frosted Flakes with Energy Clusters.

Now, for the first time in 64 years, Kellogg’s has added a new cinnamon variety. This is in response to fans taking to social media to heavily suggest the new flavor. “We started to really notice it over the last couple of years,” Brad Schwan, Kellogg’s senior director of morning food marketing said. “We’d see fans on Twitter talking about how cinnamon would be so terrific on Frosted Flakes and we really started to listen.”

So, after working on perfecting the recipe for about a year, and after going through about 100 different variations, Kellogg’s has landed on the much anticipated new flavor.

What makes it different? According to Brand Eating, fans were able to offer insight during the development process, and what they came up with was rather different than what you might expect. Kellogg’s is using korintje cinnamon within the coating of each flake, rather than dusting cinnamon over the top, where it could easily wash off into the milk.

The new Cinnamon Frosted Flakes will start hitting shelves this November, but will be widely available and much easier to find in January 2017. If you’re a Frosted Flakes fan, you’ll probably want to hurry off to the supermarket to try these. If you’re a Cinnamon Toast Crunch fan, you might want to taste test and compare to see what all of the hype is about. Maybe you get tired of the cinnamon washing off in the milk and want to try something a little different?

One thing I know for sure is that fans on social media will be stoked to find that their suggestions were taken seriously. It’s always great to know that your favorite brand actually listens and works with feedback.

Sources: Fortune, Brand Eating / Photo Credit: PRNewswire

Tags: frosted flakes, Kellogg's, Kellogg's Frosted Flakes
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Kellogg’s Is Heading Into Fall With Pumpkin Spice Special K And Caramel Apple Pop-Tarts


By Cooking Panda

Welcome to fall! It’s official, and Kellogg’s seems happy to acknowledge it, since they’re breaking out their new fall flavors.

If you didn’t know, Caramel Apple is our new fall-inspired Pop-Tart flavor. It’s about time we had caramel apples for breakfast, and I bet they’re too good, with apple- and caramel-flavored filling and frosted just like we like them. But Kellogg’s didn’t stop there. They’re also breaking out a few more fall 2016 products.

Brand Eating reports that now we’ll have Pumpkin Spice Nutri-Grain Bars, featuring pumpkin and whole grains and flavored with nutmeg, cinnamon, allspice and ginger. While these aren’t the first grab’n’go bars that are pumpkin spice-flavored, they stand apart with the use of real pumpkin. Also they’re only 140 calories a bar. Sweet. We’ll also have Special K Pumpkin Spice cereal featuring all of those fall spices mentioned above.

We’ve also got Halloween Chocolate Kellogg’s Frosted Flakes, with chocolate frosted cereal and skeleton-shaped marshmallows; Pumpkin Spice flavored Mini-Wheats; Special K Apple Cinnamon Crunch featuring apple crumble clusters and cinnamon; Pumpkin Pie Pop-Tarts; and finally, Keebler Pumpkin Spice Fudge Stripes Cookies. Yum!

According to Delish, Kellogg’s released the Apple Cinnamon Crunch Special K cereal last year, and fans of that treat will definitely be happy to see it again this year. But it looks like General Mills is expected to enter the fall pumpkin frenzy as well, with their new Pumpkin Spice Cheerios. So, in case you were missing pumpkin spice flavors in your breakfast, you should be covered now.

All new flavors are expected to hit the shelves by the end of September, and some stores might already have some of the varieties in stock. So keep an eye out when you’re at the supermarket. As these products are all seasonal treats, you might want to stock up for the winter. You never know when the pumpkin craving will hit.

Souces: Brand Eating, Delish / Photo credits: Pop-Tarts via Delish, Special K

Tags: Caramel Spice, Kellogg's, pop-tarts, pumpkin spice
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Calling All Fathers: Kelloggs Wants YOU To Start Eating More Frosted Flakes


By Cooking Panda

Calling all daddies: Kellogg Co. wants you, and it wants you bad.

Apparently, the largest cereal maker in the United States, Kellogg Co., is struggling, and is setting its eyes on fathers for a boost in sales.

Per Bloomberg, the company is rolling out a new campaign for Frosted Flakes, pitching a new animatronic Tony the Tiger to trigger cereal-related nostalgia in fathers across the nation.

Developed with help from Jim Henson’s Creature Shop, the new life-size Tony is able to engage in conversation, and requires a three-person team to operate; it made its debut on September 15 in New York, and is slated to be the head of a new social media marketing campaign to make Frosted Flakes great again.

Christie Crouch, the associate marketing director for Frosted Flakes, told Bloomberg that the company is also trying to appeal to younger customers, by updating the classic “They’re GR-R-REAT” slogan with a 2016-bent. Now, tweens are encouraged to tweet about their love of the cereal with the hashtag “#LetYourGreatOut.”

“He hasn’t been quite as present in tween culture,” Crouch told Bloomberg. “That’s contributed to tweens being less aware of Tony over time.”

“We know that dad and tweens have a lot of influence on what makes it onto mom’s shopping list,” Crouch added. “When they love a brand, they make that request.”

Of course, this kind of targeted marketing is toward a very specific family dynamic; namely, heterosexual relationships in which the woman is expected to do the shopping, and then man expected to dictate what goes on that grocery list.

Do YOU think Kellogg’s marketing idea is a good one? Sound off in the comments below.

Sources: Bloomberg / Photo credit: Mitch Calvert

Tags: cereal, dad, frosted flakes, Kellogg's, tony the tiger
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The World Is Getting Even More Pumpkin Spice-Flavored Foods


By Cooking Panda

The pumpkin spice trend has expanded even further.

A variety of limited-edition breakfast foods will soon be available in the quintessential autumn flavor, such as Cheerios, Special K, and Nutri-Grain bars, as reported by Delish.

After the success of Apple Cinnamon Crunch in 2015, Special K has decided to join the pumpkin spice craze with the launch of Pumpkin Spice Crunch. Rice and wheat flakes with a coating of cinnamon, nutmeg, ginger, and allspice will soon be available, much to the delight of Special K fans. Apple Cinnamon Crunch will also be available this year, for those who want more than one fruit-and-spice-infused cereal to choose from.

Several other cereals will also be available in pumpkin spice, including Frosted Mini-Wheats, Barbara’s Puffins, and Cheerios. As sales of the original Cheerios have decreased 18 percent since 2010, similar to other cereals, General Mills executives believe that pumpkin spice and other innovations may help reverse the downward trend, according to Bloomberg.

“There’s nothing fundamentally wrong with cereal,” said Jim Murphy, head of the General Mills’ cereal division. “We just have to keep it relevant.”

Kellogg’s announced that a Pumpkin Spice Nutri Grain bar will soon be joining its pumpkin-infused product lineup. However, compared to other products, these bars will have a real pumpkin filling. With only 140 calories, they will probably be one of the healthiest ways to indulge in the pumpkin spice trend. 

According to Nielsen data, sales of pumpkin-infused food and beverage products have increased 79 percent since 2011, Delish reports.

“Pumpkin itself is a comfort food,” explained Bill Chidley, brand consultant at ChangeUp, as reported by Bloomberg. “It’s just a perennial favorite, like turkey at Thanksgiving, eggnog at Christmas, fireworks on Fourth of July.”

Wharton School marketing professor Jonah Berger, author of “Contagious,” expanded on this sentiment and the tendency that limited-edition products increase sales.

“While you could probably make pumpkin spice foods year-round, they’re typically only available in the fall, and that scarcity drives demand,” Berger explained. “Fall has also become a trigger for pumpkin spice. People think about going pumpkin picking, and so when the season comes around, they’re immediately reminded of the flavor and want to try it.”

Sources: Delish (2), Bloomberg (2) / Photo credit: General Mills via Delish

Tags: autumn, FALL, food trends, General Mills, Kellogg's, pumpkin, pumpkin spice
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Kellogg’s Opens Upscale New York Cereal Cafe (Photos)


By Cooking Panda

Kellogg’s NYC, a high-end cereal bar, is hoping to add a unique touch to the classic breakfast staple.

Located off the northern edge of Times Square on Broadway and 48th Street, Kellogg’s NYC is accessible to both tourists and locals who would like to enjoy a bowl of cereal with ingredients such as green tea powder, thyme, strawberries, and even ice cream.

“The delight that I see here, it goes back to when I had Froot Loops as a kid and watched Saturday morning cartoons,” said Sandra Di Capua, who oversaw the cereal bar with restaurateur Anthony Rudolf, as reported by NPR.

The dishes were designed by Christina Tosi, owner and lead chef of Momofuku Milk Bar.

“[At Milk Bar] I think of cereal as an ingredient,” Tosi explained, according to Mashable. “Here, it’s the canvas and the star.”

After ordering their cereal bowls at the counter, customers are given a buzzer, which corresponds to a numbered cabinet in which the meals will be placed.

“You don’t often eat cereal out of the home,” said Rudolf, who also owns the Journee center for restaurant professionals who co-designed Kellogg’s NYC. “We wanted to capture that comfort and home feel.”

Once buzzed, the cereal bowls and a prize will await patrons inside their assigned cabinet. Although the prizes tend to be small toys, customers may also receive tickets to concerts or Broadway productions.

However, many locals believe the cereal dishes are not worth the price tag.

“Seven dollars and 50 cents for a bowl of cereal with funny ingredients?” asked Justin Adams, who lives in Brooklyn, as reported by New York Daily News. “I’d buy a bowl — if they put a $10 bill in it.”

“It’s not for us anyway, it’s for the tourists,” said Art Alvaradi of Astoria, Queens. “They don’t know any better.”

“Exotic ingredients?” said John Bethea, also from Astoria. “For $7, you can get seven slices of pizza.”

The restaurant’s founders believe critics don’t quite understand the experience of going to an establishment such as Kellogg’s NYC.

“We hope to elevate the experience from just cereal with milk,” said Rudolf. “Just because I can open a beer at home, doesn’t mean I’m not going to the pub.”

“We’re constantly looking for experiences,” said Di Capua. “It’s because we’re looking for something beyond just nourishment — we’re looking for an experience. That’s what we’re doing here.”

Sources: NPR, New York Daily News, Mashable / Photo credit: Kellog's via Brand Eating

Tags: cereal, cereal bar, Kellogg's, Kellogg's NYC, upscale
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Lawsuit Alleges ‘Whole Grain’ Cheez-Its Are Not Healthy (Photo)


By Cooking Panda

A class action lawsuit filed against the Kellogg Company alleges that Cheez-It Whole Grain crackers are nutritionally the same as the original version, which is “false and misleading.”

“Cheez-It Whole Grain crackers are virtually indistinct nutritionally from Cheez-It Original crackers,” reads the complaint, as reported by Munchies. “They contain only one gram of dietary fiber per serving. Neither Whole Grain variety increases whole grains beyond half, as recommend by the [2015 Dietary Guidelines for Americans].”

The main ingredient of the whole grain crackers is enriched white flour, which is the same as the original version.

“Thus, Cheez-It Whole Grain crackers are not predominantly whole grain, despite the reasonable expectations that Kellogg has created by distinguishing Cheez-It Whole Grain crackers from other crackers in the ‘Cheez-It’ product line by denominating them ‘WHOLE GRAIN,'” the complaint continued.

While no one expects any version of Cheez-It crackers to serve as diet food, a side-by-side comparison of the nutritional labels of both crackers does appear to prove a point. Although the whole grain crackers have slightly more fiber and sodium with less calcium than the original crackers, both labels are virtually identical. 

“Consumers are seeking out whole grain foods, and expect that when they see the words ‘whole grain’ on the package that whole grain is the main ingredient,” explained Maia Kats, litigation director for the Center for Science in the Public Interest. “Kellogg’s Whole Grain Cheez-Its have more white flour than whole grain. It’s effectively a junk food, and Kellogg is taking financial advantage of consumers who are trying to make better decisions for their health.”

According to an FDA document from 2006, the organization has no enforceable rules regarding what can be considered a “whole grain” product. As Kellogg’s did not claim the crackers were 100 percent whole grain, it is unclear whether or not any regulations were broken.

“[The] FDA has not defined any claims concerning the grain content of foods,” the document stated, according to Munchies. “However, the agency has established standards of identity for various types of cereal flours and related products… including a standard of identity for ‘whole wheat flour’ and ‘whole durum flour.'”

Kris Charles, spokesperson for the Kellogg Company, said the lawsuit is “completely without merit” and their nutritional labels are “accurate and in full compliance with FDA regulations.” 

Sources: Center for Science in the Public Interest, Munchies / Photo credit: Center for Science in the Public Interest, Munchies

Tags: Cheez-Its, FDA, Kellogg's, Lawsuit, Whole Grain
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