Coffee Meets Bagel At Einsteins Bros. Bakery

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By Cooking Panda

Finally, coffee meets bagel … and I’m not talking about the dating app.

When it comes to breakfast, many people find what they like and what works, and then stick to it. And the reason bagels and coffee are so often consumed in the morning is because they cater to a wide variety of needs and palates.

Coffee provides that much needed caffeine boost to kick-start your morning, and snap you from zombie-mode into a functional human in just a few sips. You can take it black, you can cut it with milk, you can flavor it, sweeten it — it’s even pretty good decaffeinated. And these days, bagels can come gluten-free, dairy-free, toasted, seeded, soft, hard and flavored.

Coffee flavored, that is.

Yup! According to Fox, after nine months of perfecting its recipe, Einstein Bros. Bagels has decided that what people really need is to cut their breakfast steps in half, and is uniting coffee and bagel to make the world’s very first caffeinated bagel called the “Espresso Buzz.”

The bagel comes with 32 milligrams of caffeine; for context, that’s only about a third of what an average 8-ounce cup of coffee would contain, but still — caffeine’s caffeine!

“We have watched the coffee category expand and adapt as Millennials converted to coffee drinkers, attracted by the smoother flavor and artisanal characteristics and third- and fourth-wave coffee,” Kerry Coyne, the senior vice president and head of marketing and research and development for Einstein’s told Fox via e-mail.

“We knew our culinary team could deliver that same premium, hand-crafted sensory experience with the beloved category hero of espresso in our best-in-class, fresh-baked bagel.”

The bagel’s nutritional value breaks down as follows: It rings up at 230 calories (which is actually pretty low for a bakery bagel), 3 grams of sugar and 2.5 grams of fat. So, depending on how indulgent your typical Starbucks order is, you might actually be saving yourself some calories if you take your caffeine via bagel instead.

Source: Fox / Photo Credit: Einstein Bros. Bagels

Tags: bagel, caffeinated bagel, coffee, einstein bros. bagels, Espresso Buzz
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