When you're attending the Super Bowl, two things happen to your wallet.
First, it shrinks by half before you even step foot in the stadium. The tickets will set you back $2,500 to $3,000 for seats alone, and if you're an out-of-towner, you'll factor in travel costs and whatnot.
Second, on the day of the big game, your wallet will suffer a severe cut at the concession stand where the cost of celebrating America's love for the pigskin sport is an entirely new level of financial pain. That is unless you're paying in Monopoly money (or you're Gisele Bundchen), the pricey enterprise is worth the fortune it costs.
CBS Sports writer Will Brinson chronicled on Twitter the super-size prices found at the U.S. Bank Stadium in Minneapolis, spotting exorbitantly priced menu items like $30 soda in a souvenir cup and custom mason jars filled with specialty cocktails, which turned out to be an average mixed drink in a plastic jar that also put you back $35.
The speciality $30 mason jar is made out of plastic... pic.twitter.com/RnMmvKPfRe— Will Brinson (@WillBrinson) February 4, 2018
A slimmer wallet also means a thicker waistline thanks to the 1,900-calorie specialty cheese curds for $19! Of course, healthier options were also available, such as string cheese. For $4 you can get a single string cheese to nibble on throughout the game.
A "Walking Taco," a common concession stand menu item typically priced between $3 and $4, was spotted at $18. And beef nachos found at a Tostitos stand went for $16! Of course, these are the costs for a football game that garners millions of viewers each year.
And for those looking for a bang-for-your-buck deal, you can get a whole chicken for $23 or a pound of lamb for $22, a steal in comparison to the $15 Prairie Dogs and $13 fries.
A WHOLE CHICKEN. Just $23. Pound of lamb at $22. Steal imo. pic.twitter.com/ASRPaolMeL— Will Brinson (@WillBrinson) February 4, 2018
Fans were calling it a "joke," but that barely accounts for the asinine price tags on the beer, which was as expensive, if not, more than the food. A cup of draft went for $17 and Bud Light, which normally goes for $1-$3 per can, was priced at $13 a can.
At least one Eagles fan anticipated the money pit and tried to go through security with a bag of wine in her bra. No one can blame her for trying.