Weight Watchers Launches A Low-Calorie Wine
By Cooking Panda
Weight Watchers’ new low-calorie wine is like a bang-for-your-buck deal. The company launched its low-cal Sauvignon Blanc called Cense, which has fewer points per glass than the average glass of wine.
Next to coffee, wine is the second most-tracked beverage, according to Ryan Nathan, Weight Watchers vice president of products, licensing, and e-commerce, so the diet company teamed up with California winery Truett-Hurst to create a three-point wine (instead of the four points allotted to most wines).
According to Delish, Cense has just 85 calories per 5-ounce glass (the average Sauvignon Blanc has 120 calories) with a much lower alcohol level at 9.6 percent alcohol by volume; the average is between 9 and 15 percent.
Producing a wine with fewer calories, less sugar and lower alcohol content, while still maintaining a good taste, was not an easy feat. Phil Hurst, co-founder and president and CEO of Truett-Hurst Winery, initially set out to develop a robust red wine, like a Zinfandel or Syrah, but with reduced alcohol. It sounds simple, but the process took two years. Winemaker Ross Reedy suggested a Sauvignon Blanc instead because of its high acidity and zesty flavor, which would still keep its crisp taste even after reducing the alcohol.
Cense grapes are grown in New Zealand’s renowned Marlborough vineyards where they are made into wine. The wine is then reduced and bottled in the U.S., where it is currently being sold at Kroger stores for $13.99. You can also buy Cense wines online, starting at $15.
As for the taste, Delish reported that the bottle is true to the taste of Sauvignon Blanc: heavy ruby red grapefruit odors with a touch of Meyer lemon and pineapple, with notes of green jalapeno, and a distinct acidity that Blanc’s are most known for.
Weight Watchers also offers portion-control wine glasses, with etched lines indicating 5-, 6-, and 8-ounce servings, so you can enjoy a glass of wine while still keeping track of portions discreetly.
Raise a glass to more wine with fewer points! And Weight Watchers rose is to be expected in the future — cheers to that!low calorie wine, Weight Watchers