South Korean Man Fined For Using ‘Louis Vuitton’ To Sell Chicken

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By Cooking Panda

A restaurant owner has been fined $12,500 for refusing to cease and desist his use of the Louis Vuitton luxury brand name and design. 

The name of the restaurant in question is “LOUIS VUITON DAK,” which is a version of “tongdak,” the word for whole chicken in Korean.

The owner of the restaurant, who was been identified by his surname Kim, also used a logo on his napkins and takeout cartons that was similar to the famous design of the Louis Vuitton logo, according to the South China Morning Post.

In September 2015, Louis Vuitton filed a lawsuit and stated the restaurant’s name was harmful to the French luxury fashion conglomerate. A Seoul district court agreed and ordered Kim to desist or be fined approximately $440 a day for lack of compliance.

Kim then decided to alter his name to “chaLouisvuitondak.” He attempted to argue that the new name was different enough to comply with the ruling. Louis Vuitton disagreed.

“Although he changed the name with different spacing, the two names sounded almost the same,” stated the judge, according to the Korea Times.

In April 2016, Kim was ordered to pay approximately $12,500 to the luxury brand for the 29 days the new name was displayed.

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Source: South China Morning Post, Korea Times / Photo credit: The Oak Room

Tags: cease and desist, Chicken, Lawsuit, Louis Vuitton, South Korea
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