McDonald’s New Milkshake Straw Is Kinda A Big Deal
By Cooking Panda
When we think of McDonald’s, we tend to think of it in the same way we think of our childhood best friend. The fast food chain occasionally comes out with something new, and certainly is evolving throughout the years, but it will always have a place in our hearts.
In other words, it’s a classic — not necessarily the place we go for innovation and zest, but something we return to when we need comfort and reliability.
However, the fast food chain has just gone and totally changed up its game!
According to a press release, McDonald’s has designed a brand spanking new straw for its new dual-layer Chocolate Shamrock Shakes, and apparently it is totally wild.
The new straw is the brainchild of engineering firms NK Labs and JACE.design.
And it’s name? Is “STRAW.”
“It was a puzzling assignment but one with an ambitious goal,” says Seth Newburg, principal engineer and managing partner at NK Labs, in the press release. “From a physics perspective, it’s actually quite difficult to deliver a proportional amount of both chocolate and mint flavors with each sip. But that’s exactly what we did. It’s a marvel of fluid dynamics. Thanks Fibonacci sequence.”
Look, we get it: it’s just a straw. What’s all the fuss really about? Why all the hype. And luckily, the senior director of menu innovation at McDonald’s, Darci Forrest, can speak to that:
“We’re always listening to what our customers want and reinventing our menu in response,” Forrest said in the press release. “And though it might sound silly to some, putting our guests first sometimes means re-thinking even the humble straw. We reached out to some of the brightest engineers in the country and asked for their help to create the ultimate shake-drinking experience.”
When she puts it that way, we’re pretty convinced … only 2,000 of the unique STRAW designs actually were produced, and we’re sitting here wishing we had one to drink a milkshake with right now.
Way to go McDonald’s innovators and marketing team!
What do you think of the new STRAW design and duo-milkshake?dual milkshake, mcdonald's, Shamrock Shake, straw, straw technology