Is Ben And Jerry’s Latest Flavor Boozy Ice Cream?!

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By Cooking Panda

Ben & Jerry’s is well known for its array of creative and sometimes unusual flavors. Just take the White Russian and Economic Crunch, for example. What?

However, Thrillist thinks it might be onto something with the discovery of a new flavor coming soon called Urban Bourbon. While Ben & Jerry’s hasn’t announced or confirmed anything yet, spectators are getting excited for this new flavor to hit the shelves soon. Most notably, Candy Hunting on Instagram is making the bold and confident announcement.

The flavor is expected to feature “Burnt caramel ice cream with almonds, fudge flakes & bourbon caramel swirls,” as it says on the package in the picture above. Where is anyone getting this information when B&J themselves haven’t announced it?

Thrillist says the flavor is safe for kids, which I’ll admit is kind of a bummer. I was really hoping for a boozy ice cream from these guys to get us adults through the harsh winter months. Maybe someday.

Thrillist also reports that there’s a landing page on Walmart’s website for Urban Bourbon that currently goes nowhere, and that B&J have been caught applying for trademarks for the name. This is all pretty fishy, if you think about it. Why would Walmart be gearing up to sell a flavor that doesn’t exist? Why would Ben & Jerry’s trademark the name of a nonexistent flavor? And finally, how does Candy Hunting know so much?

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The fact that there’s a picture of the actual pint that’s supposed to be coming soon is a clear sign that the flavor is in the works. Whoever let the cat out of the bag is probably feeling antsy right about now. Then again, maybe Ben & Jerry wanted the secret to leak out, so that we’d all be waiting in high anticipation! That could be a great marketing technique, you know.

Whatever is going on, keep your eyes peeled for this delicious-sounding flavor. If you trust the intel of Candy Hunting, it will be available to us in just a few months!

Sources: Thrillist (2), Candy Hunting/Instagram / Photo Credit: Ben & Jerry's/Instagram

Tags: Ben & Jerry's, Boozy Ice Cream, Coming Soon, ice cream
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