Forget Hot Sauce And Lemonade! Queen Bey Invests In Watermelon Juice


By Cooking Panda

Queen Bey is at it again. A little more than a week after Beyonce released the wildly popular “Lemonade,” a visual album promoting black female empowerment, and began her “Formation” world tour, the singer has invested in WTRMLN WTR, a line of cold-pressed watermelon juice.

Beyonce revealed the reasons for her investment in a press release, stating, “I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world.” 

The pop superstar went beyond a simple statement of intention, however, suggesting, “This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”

While these may seem like lofty claims for a simple economic investment, recent trends suggest that Beyonce has become a global force to be reckoned with. Red Lobster, which is mentioned in the singer’s hit song, “Formation,” saw a huge spike in sales following the release of the single, and the lemon emoji has seen a major rise in popularity over the past week.

WTRMLN WTR is currently available at Costco, Amazon, and Whole Foods, but we expect to see a large spike in sales following the pop star’s announcement. A drink that promotes female empowerment, physical health, and the American economy? Sign us up!

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Source: Eater / Photo credit: WTRMLN WTR via Eater

Tags: beyonce, Formation, juice, lemonade, Watermelon
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