Ferrero Rebrands CRUNCH Chocolate


By Cooking Panda

Ferrero’s Crunch products now have a new logo and packaging. The new packaging clearly depicts how Crunch is gotten from real milk chocolate and crisped rice. Crunch retains the signature blue and red color on its wrappings but with better graphics now.

Marketing director for the chocolate bar product, Amber Hansinger said; “Crunch’s new packaging captures the essence of the bar’s combination of 100 percent real milk chocolate and crisped rice.” The new packaging vividly displays the breaking chocolate bar in an appealing manner.

The Crunch bar, Buncha Crunch, Crunch fun-sized bars, and mini standup pouches will now bear the new logo and packaging.

In early 2018, Ferrero acquired the Crunch brand from Nestlé alongside brands such as Butter finger and Baby Ruth, and has been working on resuscitating them.

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