Beer Halls Closed, But Sam Adams’ Octoberfest Is Back + Auntie Anne’s Pretzels Kit!
By Cooking Panda
When you think of Boston, what comes to mind? Maybe the American Revolution or sports fanatics, but probably not German beer halls. Sam Adams, one of the cornerstones of Boston beer, begs to differ. Every fall they release their Octoberfest beer, in homage to German brews showcased at the Oktoberfest festival, and this year is no exception. Gathering at crowded beer halls might not be an option this year, but Sam Adams is hoping you still celebrate with a cold beer and maybe a pretzel or two.
To promote the release of this year’s Octoberfest batch, Sam Adams is also partnering with Auntie Anne’s pretzels to give you a very American twist on German traditions. As of September 14th, you can buy an Oktoberfest At Home kit, which includes a six pack of Sam Adam’s Octoberfest, a make-your-own-pretzel kit from Auntie Anne’s, two beer steins, and even your own lederhosen suspenders – everything you need to feel like you’re doing the celebration justice from your own home.
— Samuel Adams Beer (@SamuelAdamsBeer) September 10, 2020
If pretzels aren’t your thing but you’d love to get a beer koozie, Sam Adam’s is also hosting a Stein Hoist Challenge that you can play from your phone. If you play the game long enough to score thirty points, you become the recipient of The Golden Stein, and are entered to win a bunch of great prizes. So grab a six pack of Octoberfest, some pretzels, and your largest beer stein – the beer halls may have limited capacity right now, but Sam Adams is making sure you can still celebrate in style.
Brilliance: @AuntieAnnes x Sam Adams Oktoberfest Kit
— Darren Rovell (@darrenrovell) September 15, 2020