If this is the kind of good news 2017 is bringing in January, we think we're off to a pretty good year.
Anheuser-Busch InBev and Keurig have decided to collaborate on a creation that is going to freaking blow your mind.
Prepare yourselves for the new Keurig-like device that brews booze in the comfort of your own kitchen.
We're not joking. The companies announced on Jan. 6 that they plan to launch a new appliance that has the ability to brew "beer, spirits, cocktails and mixers" at home. While there isn't even a prototype of the appliance out yet, the mere idea already has us so amped and excited for what is to come.
"We’re thrilled to be moving forward with this joint venture and look forward to working closely with the Keurig Green Mountain team to explore the possibilities of what we can achieve together," Nathaniel Davis, CEO of the new venture, shared in a press release on the Anheuser-Busch website. "We can't wait to get started."
For Keurig's part, CEO Bob Gamgort says that they are "excited to partner with AB InBev to develop a new system for the adult beverage category," which comes as no surprise, considering that according to CNN, Keurig's latest product launch of the Kold was supremely unsuccessful, and production was halted after a scant 10 months of being available. Keurig even had to issue refunds to unsatisfied customers for the $370 machine.
Are you excited for the new in-home alcohol appliance?